Once you’ve been in PPC for a while, you will find out that campaign structure is vital to your chances of success. Your search network campaigns are intrinsically connected to your marketing strategy and business goals. Therefore, if your account lacks structure, it’s unlikely that things will go your way. https://ppcexpo.com/blog/google-ads-campaign-structure
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https://ppcexpo.com/blog/google-ads-campaign-structure